Quantcast Releases Top 20 Global Ad Networks: engage:BDR Ranked in Top Ten
The digital advertising company engage:BDR is proud to announce that it has been listed as one of Quantcast’s top 20 global ad networks. Using Quantcast Measure profiles to measure traffic, the ratings firm found that engage:BDR ranks as one of the top ad networks in the US and the world. The list will be updated quarterly, but this is a sign that digital advertising is experiencing incredible growth.
The Quantcast list of Global Ad Networks was designed to provide some insight into the global advertising ecosystem online. It also serves as a method to validate and measure how well engage:BDR has helped advertisers reachwith their audience. The traffic numbers also suggest that the adoption of automated technology has helped distribute ads. engage:BDR prides itself on the ability to match marketers to their target audience, even allowing hyper-local and microtargeting on mobile.
The list is drawn from platforms that allow measurement by Quantcast, and agree to share their data publicly. During testing, engage:BDR was ranked based on 30-days worth of visitors. This method of measurement is a standard, and it’s meant to identify an unduplicated audience. Although the list is limited to ad networks that work with third-party publishers, it does give an indication that the ad-exchange marketplace is growing. It’s also crucial for publishers to branch out into the global marketplace. This helps avoid market saturation, and opens the market up to a new segment of consumers.
Cross-Device and Cross- Channel companies like engage:BDR play an important role in the digital ecosystem because marketers can pursue both mobile and desktop advertising. Online video, especially in the mobile sector, has shown tremendous growth. Video also has the power to captivate an audience, and serves as an effective method of engagement.
This milestone is also an important moment in recognizing that advertising is a global business now. Companies like engage:BDR represent the digital advertising infrastructure necessary to expand global business. One of the striking facts about this placement is that engage:BDR has managed to maintain a close tie between global and domestic traffic. As more visitors utilize Quantcast Measure, engage:BDR hopes to find greater adoption in the world marketplace.
Bio: Ted Dhanik is a digital advertising executive, and CEO of engage:BDR. Ted Dhanik is an active startup mentor, and writes frequently for AdAge. Ted Dhanik is based out Los Angeles.